Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
By Unknown Author.
Description
Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners. - from Amzon
ISBN(s)
0749455128, 9780749455125
